For B2C Founders & Business Owners: Doing ₹5 Cr+ Turnover

Want to Make Your Brand Memorable and Stick in the Minds of Your Consumers?

In a focused 45 minutes 1:1 Brand Consultation call, we shall understand your product, category, competition, industry, consumers, communication and identify a strategic opportunity your brand should focus on next!

1:1 Call Overview ✓ 100% Confidential

Format

Private 1-on-1

Duration

45 Minutes

Platform

Zoom Video Call

Target

₹5Cr+ B2C

Strategic Diagnosis Complimentary

Offered exclusively to qualifying B2C founders doing ₹5 Cr+ turnover looking to break out of commodity discounting.

Book my 1:1 Brand Consultation Now ↗

🎖️ Brands We've Worked With

Track record across consumer categories

FMCG

FMCG & Consumer

Media

Media & Entertainment

Retail

Santosh Nair Ecosystem

FMCG

FMCG & Care

Technology

Jagdeep Kapoor Mentorship

Food

Food & Bakery Leader

FMCG

Fabric Care FMCG

Consumer Products

Oral & Confectionery

Retail

Luxury & Lifestyle

Healthcare

Healthcare Clinical

Food

B2C D2C Unicorn Brand

Food

Heritage FMCG Food

Proven consumer marketing and strategic positioning across established Indian B2C enterprises.

40+ Categories Diagnosed • ₹2 Cr – ₹50 Cr+ Growth Moats

Consumer Psychology & Mindshare Mapping

Inside Your Consumer's Mind: Who Truly Owns The Mental Real Estate?

Competitors fighting for the same mental cues create noise. See where your brand lives relative to Competitor A, Competitor B, and Competitor C across the neural pathways of consumer recall.

🧠 LIVE NEURAL MINDSHARE MAPPING

Click randomize to test recall distribution

Competitor A

Fading Recall · High Ad Burn

Competitor C

Weak Emotional Hook · Low LTV

Competitor B

Discount Dependent · Easy Substitute

★ YOUR BRAND

★ Unclaimed White Space · High Recall Moat

1. Mindshare Ownership Consumers don't compare feature sheets at point-of-sale; they retrieve distinct memory associations.

2. De-Commoditizing Price Without distinctive brand assets, you are forced to compete on discounts and quick-commerce banners.

3. 45-Minute 1:1 Focus Identify your unique category white space before allocating your next marketing budget.

Book 1:1 Strategic Diagnosis On Calendly →

The Growth Paradox

Your Business Is Growing. But Is Your Brand Growing With It?

Many B2C businesses reach a stage where the product is selling, distribution is expanding and revenue is growing…
…but the brand itself isn't becoming stronger.

Why do customers choose competitors even when our product is good?

Why do we have to keep competing on price and discounts?

Why don't customers remember our brand after purchasing?

Why aren't customers buying from us repeatedly and advocating?

What should our brand actually stand for in consumers' minds?

What makes us meaningfully different from rival category substitutes?

THE STRATEGIC REALITY

If these questions sound familiar, you may not need another generic marketing campaign.
You may need a focused Brand Consultation.

The Diagnostic Framework

Introducing the Brand Soul Blueprint

A focused 1:1 Brand Consultation session to understand where your brand stands today in the mind of the consumers and what your brand needs to communicate next. In approximately 45 minutes, we’ll look at the strategic communication of your brand across five important areas:

01 Pillar

Positioning

What does your brand currently stand for in the consumer's mind?

Evaluates mindshare ownership & category association.

02 Pillar

Differentiation

Why should a customer choose you instead of the competition?

Identifies pricing power and substitute resistance.

03 Pillar

Brand Recall

What makes your brand memorable—and what may be making it forgettable?

Uncovers memory cues, brand assets & shelf recall.

04 Pillar

Consumer Connection

Is there a meaningful reason for consumers to connect with and prefer your brand?

Tests customer affinity beyond discounts & promos.

05 Pillar

Marketing Communication

Is your communication consistently reinforcing what makes your brand different?

Audits campaign consistency & long-term brand equity.

Clarity Beats Complexity

45 MINUTES · 1:1 WITH JINESH

Diagnosis before execution. Understand strategic bottlenecks holding your brand back.

Book 1:1 Brand Consultation Now

Tangible Value

What You’ll Walk Away With

This isn't a generic "let's discuss your marketing" call. You'll leave the session with:

💪

Strengths (What's working)

The strengths your brand can build upon in your category.

🔍

Gaps (What's not working)

The most important gaps we identify in your current brand approach.

⚠️

Vulnerability (Where you're vulnerable)

Areas where competitors may be making your brand easier to substitute.

💡

Opportunity (Where an opportunity may exist)

Potential areas of differentiation and white space worth exploring.

STRATEGIC PRIORITY

What deserves attention next

A clearer strategic priority for your brand over the next 6–12 months.

"Clarity before complexity. Diagnosis before execution."

Qualification & Fit

Who Is This For?

The Brand Soul Blueprint is specifically structured for B2C businesses doing a ₹5 Cr+ turnover, particularly in below categories:

FMCG, Food & Beverage, Consumer Products, Consumer Durables, Other B2C Categories

✓ It is especially relevant if you are:

✓ A Founder, Owner, CEO, MD, Director or senior decision-maker
✓ Already selling a product in the market (doing ₹5 Cr+ turnover)
✓ You don’t have a sales problem, you have a brand problem.
✓ Fighting only on price, discounts and quality
✓ Facing increasing competition

✕ This Is NOT For Everyone:

✕ You're looking for someone to simply manage your social media.
✕ You only want cheaper advertising rates.
✕ You're looking for a quick campaign without a strategic objective.
✕ You're not yet serious about building a brand with pricing power.

"What will make our brand matter to consumers?"

Chief Marketing Strategist 23+ Yrs Experience

Jinesh Chauhan

Brand Path Marketing Consultancy · Top 100 Marketers in India

🎖️ Strategist Background & Expertise

Jinesh Chauhan

Brand Communication Specialist · Consumer Buying Behaviour Expert

23+ Years Marketing Expertise

7 years of formal management education + 16 years of on-ground sales, marketing & digital marketing experience.

Forbes India & Top 100 Recognition

Featured in Forbes India as Top Innovators & Entrepreneurs reshaping the future (2026) · Top 100 Marketers in India (2023).

🌟

1st & Only Person in the Entire World: To conceptualize and claim "UpvasFriendly" for NIC Ice Creams, transforming consumer buying behavior and carving an uncontested category moat.

✓

Elite Mentorship: Worked directly with Sales & Motivation Guru Santosh Nair and Brand Guru Jagdeep Kapoor.

✓

Proven Enterprise & B2C Experience: Godrej, Network18, Smmart Training & Consultancy, Sadhana Power Laundry, Samsika Marketing Consultancy, Walko Foods Pvt. Ltd., and Gits Foods Pvt. Ltd.

✓

Academic Pedigree: BMS from R. A. Podar College of Commerce & Economics · M. Com from University of Mumbai · MBA from MET Bandra, Mumbai.

✓

Core Mastery: Deep on-ground knowledge and tactical understanding of consumer buying behavior, pricing elasticity, and brand recall moats.

"Don't just make the product sell. Build a brand people remember, relate to and choose."

Consult 1:1 With Jinesh ↗

📅

Brand Path Advisory

1:1 Brand Consultation with Jinesh P. Chauhan

A private 45-minute confidential sanctuary over Zoom. Click below to view available time slots on Calendly and reserve your session instantly.

45 Minutes

Deep Inquiry

Zoom Call

Private 1-on-1

Confidential

B2C Strategy

BOOK MY 1:1 CALL With jinesh p. Chauhan ↗

🔒 Direct calendar reservation. Instant Zoom confirmation sent to your calendar.

Common Inquiries

Frequently Asked Questions

Everything you need to know about the 45-minute 1:1 Brand Consultation.

Yes. The initial Brand Consultation is offered as a focused diagnostic session for qualifying B2C businesses doing ₹5 Cr+ turnover. There is no fee or invoice attached to this initial 45-minute diagnosis.